units

VCO1302

Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield Second semester 2013 (Day)
Coordinator(s)Mr Warren Taylor

Synopsis

Introduces the fundamental principles of typography. Students will utilise type both as a communicative and expressive tool. Contemporary and historical methods of typographic production, from print to digital media are examined. Students are encouraged to critically analyse and question the relationships between type and meaning, type and language. Emphasis is placed upon the acquisition of skills and knowledge.

Outcomes

On successful completion of this unit, students will:

  1. effectively use the elements and principles of design
  2. understand typographical terminology
  3. create design structures, grids, layout and composition
  4. work with texts, creating a hierarchy
  5. recognise and understand the formal elements of design, such as space, line and texture in relation to type
  6. produce sophisticated type rendered by hand or generated by computer
  7. explore experimental typography
  8. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language.

Assessment

Major projects: 70% Minor projects: 30%

Chief examiner(s)

Contact hours

One 1 hour lecture, one 3 hour studio, and 8 independent study hours a week

Prerequisites

Prohibitions

VCO1301