Faculty of Art, Design and Architecture

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield First semester 2013 (Day)
Caulfield Second semester 2013 (Day)
Coordinator(s)Mr Jeffrey Janet


This unit introduces students to the design process, problem solving in visual communications design; and the practicalities of producing type, image, layout and colour for Multimedia environments. Students gain the necessary skills and knowledge to produce complex integrations of those selected principles of design, which form a solid basis to support the design of visual communications for Multimedia/New Media. Students also gain a visual and aesthetic understanding necessary to critically evaluate and analyse the design of multimedia products.


On successful completion of this unit, students should:

  1. Understand the fundamentals of the visual language of Multimedia/New Media design;

  1. Understand the design process and the role of visual design within Multimedia/New Media product development;

  1. Understand the application of design elements and principles within Multimedia/New Media design;

  1. Work with type and image, creating a hierarchy;

  1. Create design structures, grids, layout and composition;

  1. Understand and apply fundamental concepts of time and motion within Multimedia/New Media design;

  1. Effectively communicate design critique and evaluation of Multimedia/New Media products; and

  1. Observe and employ occupational health and safety appropriate to studio practice


Major projects (2 x 35%)
Minor projects (3 x 10%)

Chief examiner(s)

Contact hours

12 hours (1 x 1 hour lecture, 1 x 3 hour studio and 8 independant study hours) per week