Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Fine Art
OfferedCaulfield Second semester 2013 (Day)
Gippsland Second semester 2013 (Day)
Coordinator(s)Mr Daniel von Sturmer (Caulfield), Mr Drew Pettifer (Gippsland)


A series of lectures covers the following topics: professional associations, folio preparation, fees and commissions, gallery management, the function and roles of public, private and artist run galleries, catalogue publication, curating, conservation, art criticism and intellectual property, copyright and taxation, promotion, publicity and press releases in addition to the documentation of work. Tutorials explore these options through practical exercises and case studies.


On successful completion of this unit, students will:

  1. have a knowledge of basic small business development and management as it relates to contemporary art and craft practice
  2. appreciate the range and diversity of galleries and market outlets for fine art and applied arts
  3. have communicative competence through effective folio presentation and oral and written communication
  4. have a broad insight into relevant professional organisations, granting bodies and resources for the artist, craftsperson and designer/maker
  5. have an understanding of the career development of practicing artists
  6. be able to demonstrate a knowledge of OHS requirements and risk analysis appropriate to heir professional practice.


Oral presentation: 25%; Assigned projects: 75%

Chief examiner(s)

Contact hours

12 hours per week including; 3 hours for lectures/tutorials and 9 independent study hours per week.