units

MKX9830

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedNot offered in 2013
Coordinator(s)Mr Sumesh Nair (First Semester);Ms Karen Lurati (Second Semester)

Synopsis

International retailing, including trends in overseas markets and the development of off-shore retail ventures from an Australian base. Key issues in the globalisation of the retail industry, including cultural differences, economic environments, and demographic variables.

Outcomes

The learning goals associated with this unit are to:

  1. provide a broad appreciation of the dynamic nature of the global retail industry
  2. develop an understanding of the operations, strategies and performance of leading

global retailers

  1. provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
  2. develop awareness and understanding of key projected growth markets for retailers
  3. provide insights into the similarities and differences between consumers in diverse

retail markets.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Mr Nicholas Grigoriou (First semester)
Dr Srinivas Sridharan (Second semester)

Contact hours

3 hours per week