Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedSunway Second semester 2013 (Evening)
Coordinator(s)Dr Paul Yeow


The aim of this unit is to provide international business students with basic knowledge and understanding of eB. This includes mechanism, infrastructure and tools of eB, retailing in eB, electronic learning, collaborative commerce, business to business eB (electronic procurement), mobile eB, social commerce, marketing and advertising in eB, eB security and fraud protection, eB payment systems, eB strategies and globalization, and eB regulatory, ethical and social environments. Students are to analyse eB needs of consumers and businesses across the globe, and use the knowledge acquired in this unit to develop innovative e-business models to improve international business effectiveness and/or increase efficiency. In particular, emphasis will be placed on critical analysis and insights gained from eB literature, case studies, project works to solve the strategic problems of leveraging eB in international environment.


The learning goals to be achieved in this unit are to:

  1. identify and describe the relevant eB technologies for international business including eB mechanisms, infrastructure, tools, payment systems and security and fraud protection systems
  2. identify, analyse and critically assess the suitability of various e-business models for international business including e-retailing, e-banking, e-marketing and advertisements, e-procurement, e-learning, collaborative commerce, mobile commerce, social commerce, etc
  3. describe and apply eB strategy development process and identify the strategic and developmental issues in international business environment
  4. formulate an eB strategy for an international business to improve effectiveness and increase efficiency
  5. identify and describe the relevant eB regulatory, ethical and social environments in international business.


Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week