units

MKX5260

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (Off-campus)
Sunway First semester 2013 (Evening)
Caulfield Second semester 2013 (Evening)
Coordinator(s)Dr Yongfu He (First Semester); Dr Yunus Ali (Second Semester); Mr Kimble Montagu(Caulfield)

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Outcomes

The learning goals associated with this unit are to:

  1. analyse the role of economic development international trade and, environmental factors in global marketing
  2. identify, evaluate and select attractive global markets
  3. apply marketing concepts and models in analysing and formulating global marketing plans
  4. critically assess strategic approaches used in global marketing
  5. develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites