units

MKX3631

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick First semester 2013 (Day)
Caulfield First semester 2013 (Day)
Clayton First semester 2013 (Day)
Caulfield Second semester 2013 (Day)
Clayton Second semester 2013 (Day)
South Africa Second semester 2013 (Day)
Coordinator(s)Ms Jane Carroll (Caulfield, Clayton); Ms Cornes Meintjes (South Africa)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Outcomes

The learning goals associated with this unit are to:

  1. critically analyse a marketing activity
  2. evaluate the impact of a specific marketing theory within a business context
  3. evaluate the experience of working within an organisation
  4. communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Contact hours

Contact as specified by unit coordinator

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.