units

MKX3445

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2013 (Day)
Coordinator(s)Dr Yongfu He

Synopsis

This unit will explore the developments in the internationalisation of the retail industry by examining the characteristics of retailing globally. Insight will be provided on key trends and developments of international retailing. Students will explore key strategies for international expansion and the critical success factors for international retailing growth.

Outcomes

The learning goals associated with this unit are to:

  1. examine the nature and character of retailing around the world
  2. identify and explain the key trends and developments facing international retailing in the twenty first century
  3. evaluate the impact of technology on international retailing;
  4. critically analyse key strategies that retailers may want to use for international expansion
  5. analyse the critical success factors required for an international retailer to grow in the current environment.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites