units

MKX2241

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick First semester 2013 (Day)
Coordinator(s)Ms Irene Powell

Synopsis

Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.

Outcomes

The learning goals associated with this unit are to:

  1. provide solid understanding of all aspects of creative strategy development and creative brief interpretation
  2. apply communication theory and models to solving specific advertising objectives
  3. critique creative executions according to contemporary creative philosophy
  4. provide understanding of the roles of all people involved in the creative process
  5. generate concepts and critique them.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKW2211, MKG2460 or MKW2460 before undertaking this unit.