units

MKW1601

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedSunway First semester 2013 (Day)
Sunway Second semester 2013 (Day)
Sunway Summer semester A 2013 (Day)
Coordinator(s)Tan Choon Ling

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Outcomes

The learning goals associated with this unit are to:

  1. define the purpose and scope of e-Business
  2. identify the technology that underpins e-Business environment
  3. examine the impact of marketing and strategy development in this environment
  4. examine the impact of policy and the future of e-Business.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Contact hours

3 hours per week

Prohibitions

BEW1601