units

MKG3121

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedGippsland Second semester 2013 (Day)
Gippsland Second semester 2013 (Off-campus)
Coordinator(s)Ms Angela Higgins

Synopsis

The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; international case studies in corporate marketing planning and strategy; concepts of product management; designing a product strategy; monitoring planning/marketing.

Outcomes

The learning goals associated with this unit are to:

  1. define the relationship between corporate planning and marketing planning in a business environment
  2. demonstrate the relationship between corporate objective setting and marketing objective setting
  3. construct or prepare a marketing plan, which incorporates the specific elements of the marketing mix to achieve specific marketing objectives
  4. develop and enhance appropriate written and oral communications and analytical skills required for the effective presentation of a marketing plan
  5. understand how a marketing plan is implemented in practice

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

OCL students are expected to undertake 10 hours of guided study time per week, including asynchronous online discussion board activities

Prerequisites

Students must have passed one of MKW2402 or MKG2402 and MKW2420 or MKG2420 before undertaking this unit.

Prohibitions