units

MKF9810

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (On-campus split block of classes)
Caulfield Second semester 2013 (Off-campus)
Coordinator(s)Ms Karen Lurati

Synopsis

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Outcomes

The learning goals associated with this unit are to:

  1. define retailing and its strategic development
  2. demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
  3. describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
  4. provide some insights into the management of human resources within a retail business.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours class contact or equivalent per week

Co-requisites