units

MKF9790

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedNot offered in 2013
Coordinator(s)Professor Steve Worthington

Synopsis

Characteristics of services, market research for financial services, service quality measurement and management, internal marketing, buyer behaviour and the financial services customer, pricing and promoting financial services, trust and word of mouth advocacy, relationship marketing, and the internationalisation of the Australian financial services sector and the consequences for marketing.

Outcomes

The learning goals associated with this unit are to:

  1. enable discrimination amongst the general principles of financial services marketing
  2. provide an ability to evaluate the opportunities and challenges that are inherent in the marketing of banking and other financial services
  3. enable critical evaluation of the tools and techniques used in the marketing of services generally and to judge to what extent these can be used in the marketing of banking and financial services.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Contact hours

3 hours per week