units

MKF5403

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (On-campus split block of classes)
Coordinator(s)Associate Professor Yelena Tsarenko

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Outcomes

The learning goals associated with this unit are to:

  1. develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
  2. provide an understanding and appreciation of qualitative and quantitative research techniques
  3. provide an understanding of how to conduct data analysis
  4. develop a comprehensive case study and a comprehensive research report
  5. develop a capability of communicating research findings.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites

MKF9120 and either MKX9160, MKX9550 or MBA9006 or an undergraduate major in Marketing. Students with an undergraduate major in Marketing will need to contact the course director for approval before enrolling in the unit.