Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 3, 0.250 EFTSL

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FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (Off-campus Day)
Caulfield Second semester 2013 (Off-campus Day)
Caulfield Full year 2013 (Day)
Coordinator(s)Associate Professor Srinivas Sridharan


A research report in an advanced area of interest applying the knowledge, concepts, tools and techniques acquired in other units in the program to a business-oriented research project.


The learning goals associated with this unit are to:

  1. identify and conduct supervised independent research in an appropriate area of interest to academic marketers
  2. critically evaluate the literature relevant to the selected area of interest
  3. broaden and deepen understanding of research methods in marketing
  4. contribute to marketing knowledge.


Within semester assessment: 100%

Chief examiner(s)


Permission required