units

MKF3500

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 2, 0.125 EFTSL

To find units available for enrolment in the current year, you must make sure you use the indexes and browse unit tool in the current edition of the Handbook.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2013 (Day)
Coordinator(s)Professor Felix Mavondo

Synopsis

Introduction to multivariate statistical techniques for the analysis of survey data and models to analyse the discrete choice behaviour of individuals. Topics include multivariate analysis of variance, principal components analysis, factor analysis, correspondence analysis and models of discrete choice behaviour. Statistical software and case studies will be utilised during this unit and students will apply the techniques to a variety of practical problems.

Outcomes

The learning goals associated with this unit are to:

  1. demonstrate an understanding of the role that multivariate statistical techniques such as factor analysis, structural equation modelling, logistic regression, categorical data analysis, cluster analysis, multidimensional scaling and correspondence analysis, play in uncovering relationships and patterns in survey data
  2. appraise the strengths and limitations of these techniques
  3. apply tools in SPSS to generate solutions for the appropriate statistical techniques
  4. demonstrate skills in using the appropriate statistical techniques from a user and provider perspective
  5. demonstrate skills in communicating the results of the analysis so that decision making can be implemented.

Assessment

Within semester assessment: 40%
Examination: 60%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites

ETX2111, ETX2121 or MKF2121

Prohibitions