units

MKF3141

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2013 (Day)
Caulfield Second semester 2013 (Evening)
Coordinator(s)Ms Jane Carroll

Synopsis

The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Outcomes

The learning goals associated with this unit are to:

  1. identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
  2. analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
  3. critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
  4. create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites

Students must have passed AFF1000, BTF1010 and MKF1120 or must have passed MKF1120 and PMM1010