units

MKC3300

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedClayton First semester 2013 (Day)
Coordinator(s)Mr Mark Bender

Synopsis

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Outcomes

The learning goals associated with this unit are to:
1. be able to apply the main principles of law affecting the development of new products, the promotion of products, the pricing of products and the distribution process.

Assessment

Within semester assessment: 30%
Examination: 70%

Chief examiner(s)

Contact hours

3 hours per week

Prerequisites

Prohibitions