units

CDS1002

Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

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LevelUndergraduate
FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield Second semester 2013 (Day)
Coordinator(s)Mr Warren Taylor, Mr Jeff Janet

Synopsis

This unit introduces communication design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. An understanding of how communication design enhances the human experience is initiated in this unit through observation, critical enquiry, interpretation and the creation of visual and interactive forms. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed, providing the opportunity for students to appreciate and develop skills in typography, page layout, motion graphics and digital media design.

Outcomes

On successful completion of this unit, students will have the ability to:

  1. Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
  2. Develop a responsible, inquiring and adventurous attitude to design problem solving
  3. Recognise and use terminology specific to communication design, typography and digital media
  4. Understand and apply the fundamental elements and principles of basic typesetting and type design
  5. Use the fundamental processes intrinsic to time-based design and motion graphics
  6. Understand and apply the occupational health and safety requirements of this unit

Assessment

100% Progressive assessment by a series of assignments

Chief examiner(s)

Contact hours

8 contact hours plus 16 hours of private study hours per week.

Prerequisites

CDS1001 Communication Design Studio 1A

Co-requisites

Prohibitions