Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2013 (Off-campus block of classes)


This unit provides students with an understanding of the issues underlying the conducting of rigorous and theoretically correct and practically relevant qualitative business related research. Students will be introduced to ways of using different research methods within qualitative research, such as case study research, interviewing, naturalistic observation and text analysis.


The learning goals associated with this unit are to:

  1. acquire the necessary skills to conduct high quality independent qualitative research related to business administration
  2. acquire a comprehensive grounding in a number of qualitative research methods applicable in different business environments
  3. understand how to collect qualitative data using a variety of research techniques
  4. design probability and non-probability samples for conducting qualitative research
  5. analyse and evaluate qualitative data.


Within semester assessment: 100%

Chief examiner(s)

Contact hours

3 hours per week


BEX5000 and Students must be enrolled in course code 4408 Master of Philosophy before undertaking this unit.