Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

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FacultyFaculty of Arts
Organisational UnitSchool of Applied Media and Social Sciences, Gippsland
OfferedGippsland First semester 2013 (Day)
Gippsland First semester 2013 (Off-campus)
Coordinator(s)Dr Susan Yell


Previously coded COM4421


The unit focuses on the social relations, including power relations, entailed in and connected to various media. It reviews some key theoretical approaches to understanding discourse, power, social relations and their mediation via communication technologies. Topics include media and ideology; theories of practice; discourse, power and governmentality; deconstruction and democracy; the public sphere; media as communication technologies; the politics of media address; globalisation, informationalism and post-industrialism; intercultural relations; imagining the nation and gendering the media.


On successful completion of this unit, students will:

  1. Be literate in (familiar with and able to apply) a range of theoretical approaches to the analysis of media, social relations and power;
  2. Be able to formulate coherent and socially relevant investigations of media output and activity/audience usage, and undertake theoretically and methodologically sound description and analysis of empirical materials relating to these;
  3. Be able to demonstrate a developed knowledge of the social conditions, material practices, products and outcomes of various media and their possible relations to specific audiences/populations;
  4. Be able to demonstrate a capacity to draw on and adapt their unit-based knowledge to generate informed description and analysis of media instances, and to argue their own positions.


Essay 1 (2,500 words) : 20%
Seminar paper (2,500 words) : 20%
Essay 2 (4,000 words) : 40%

Chief examiner(s)

Contact hours

2 hours per week

This unit applies to the following area(s) of study


First degree with a major in communications or a related discipline


COM4421, GSC4421