units

ATS2815

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Arts
Organisational UnitSchool of Applied Media and Social Sciences, Gippsland
OfferedBerwick Second semester 2013 (Day)
Gippsland Second semester 2013 (Day)
Gippsland Second semester 2013 (Off-campus)
Coordinator(s)Angela Mak

Notes

Previously coded PRJ2252

Synopsis

The theory and practice of issues identification and management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, identify issues through research, and strategically plan to manage an issue. How communication technologies and diverse traditional and online media can support or impede issues and crisis communication management. Through case studies and scholarly review, understand local and international perspectives of issues and crisis that affect public relations globally.

Outcomes

On successful completion of this unit students will be able to:

  1. Understand the theory and rationale for issues and crisis management,
  2. Identify and analyse risk and crisis issues in international and local environments.
  3. Comprehend, interpret and reflect on the role and purposes of issues and risk identification in modern organisations
  4. Prevention of a crisis, critically analyse information relating to issues or crises, develop risk and crisis management plans and carry out research relevant to issues an crisis planning and management,.
  5. Compose clear, concise actionable reports, and work reflexively and effectively as a member of a broad based team, and understand the immediacy of crisis team management

Assessment

Written work: 55%
Presentation: 15%
2 hour Exam: 30%

Chief examiner(s)

Contact hours

One 1-hour lecture per week
one 1-hour tutorial per week

This unit applies to the following area(s) of study

Prerequisites

ATS1356 and ATS1897 or ATS1330 and ATS1331 or equivalents

Prohibitions

PRJ2252