management-and-marketing/index

aos

Undergraduate - Area of study

Students who commenced study in 2013 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

This area of study entry applies to students commencing this course in 2013 and should be read in conjunction with the relevant course entry in the Handbook. Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Berwick

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

Management is the process by which organisational goals are attained by integrating human activity through planning, organising, controlling and leading. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. This major integrates the body of knowledge in these two areas for future business decision makers.

Units

To complete the management and marketing major in the Bachelor of Business, students must complete:

(1.) The following five units (30 points):

  • MGF2111 Organisational behaviour
  • MGF2600 Cross cultural communication and negotiation
  • MKF2111 Buyer behaviour
  • MKF3211 Business planning and implementation
  • MKF3461 Marketing communication

(2.) plus three units selected from (a.) or three units selected from (b.) (18 points)

(a.)

  • MGF2700 Project management for small to medium enterprises
  • MGF3352 Service Operations Management
  • MGF3621 Organisation Change
  • MGX3991 Leadership principles and practice

(b.)

Contact details

Relevant courses

3806 Bachelor of Business