Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Art, Design and Architecture
OfferedCaulfield Second semester 2012 (Day)
Coordinator(s)Mrs Liz Cox


Introduces students to skills, processes, materials and equipment for graphic design and image making. Students are introduced to topics through a series of theoretical and practical exercises. They are required to use typography and other methods of visual communication. Each exercise will require students to identify appropriate research resources. Historical and contemporary examples of design and typography will be examined, analysed and discussed, providing opportunities for students to understand and develop skills in visual communication, visual literacy, personal communication, concept development, design experimentation, graphic processes and presentation.


On successful completion of this unit, students will:

  1. understand the use of graphic design as contemporary visual language;
  2. apply the basic elements and principles of design;
  3. approach the problem solving of two dimensional design with an inquiring, adventurous and open attitude;
  4. utilise the correct processes and techniques appropriate to design, image making and typography;
  5. identify the appropriate and responsible application of typography and image within a commercial and public environment;
  6. understand and use correct design and typographic terminology;
  7. understand the historical and parallel development of both graphic design and typography;
  8. have the skills to create images at a basic level and utilise them within a design environment;
  9. identify appropriate research resources relevant to their study of design.


Major projects: 70% Visual diary: 10% Minor exercises: 20%

Chief examiner(s)

Gene Bawden

Contact hours

4 hours per week


DGN1001 and must be enrolled in the Bachelor of Design (Visual Communication) program, or by permission from course coordinator.




VCO1101, VCO1102