units

MKX9830

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedSunway First semester 2012 (Evening)
Caulfield Second semester 2012 (On-campus split block of classes)
Coordinator(s)Mr Sumesh Nair (First Semester);Ms Karen Lurati (Second Semester)

Synopsis

International retailing, including trends in overseas markets and the development of off-
shore retail ventures from an Australian base. Key issues in the globalisation of the
retail industry, including cultural differences, economic environments, and demographic variables.

Outcomes

The learning goals associated with this unit are to:

  1. provide a broad appreciation of the dynamic nature of the global retail industry
  2. develop an understanding of the operations, strategies and performance of leading
global retailers
  1. provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
  2. develop awareness and understanding of key projected growth markets for retailers
  3. provide insights into the similarities and differences between consumers in diverse
retail markets.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Mr Sumesh Nair (semester 1)
Dr Srinivas Sridharan (semester 2)

Contact hours

3 hours per week