Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2012 (Day)
Caulfield Second semester 2012 (Day)
Coordinator(s)Mr Gary Tate


An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.


The learning goals associated with this unit are to:

  1. design and execute an integrated advertising campaign
  2. evaluate the effectiveness of integrated advertising campaigns
  3. integrate research information, media planning and creative resources to efficiently execute a finished campaign
  4. professionally present advertising campaign strategies to client/agency staff.


Within semester assessment: 70%
Examination (2 hours): 30%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week


MKF3621, MKW3621 or MKX3621