units

MKC3130

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedClayton First semester 2012 (Day)
Coordinator(s)Mr Munyaradzi Nyadzayo

Synopsis

This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Outcomes

The learning goals associated with this unit are to:

  1. integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
  2. analyse a marketing problem based on supplied information
  3. design and recommend marketing strategies within a given context
  4. source and select relevant marketing theories to support analysis and recommendations.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Mr Munyaradzi Nyadzayo

Contact hours

3 hours per week

Prerequisites

MKC2210

Prohibitions

MKF3131, MKG3440, MKW3131, MKW3440