Faculty of Information Technology

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 2, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Information Technology
OfferedCaulfield Second semester 2012 (Day)


This unit will give students insight into how to identify, create, and pursue opportunities for IT-based products and services. These opportunities have been growing rapidly due to the steady increase in digital work flows and digital customers. Google, Facebook, YouTube, Twitter, and Flickr are well-known examples of digital entrepreneurship; there are many thousands of additional examples. Specifically, this unit includes the study of entrepreneurship, opportunity analysis, feasibility analysis, intellectual property, market research, accounting, financial management, sources of funding, business models, teamwork, and business planning. Understanding these topics will allow students to more readily identify, analyse, and develop opportunities for the creation of IT-based products and services.


At the completion of this unit students will:

  • be able to seek opportunities for the successful application of information technology, whether in an existing organisation or in a new enterprise;
  • be able to evaluate IT-based opportunities in a purposeful and disciplined way, taking into account both opportunity and risk;
  • be able to organise the pursuit of selected IT-based opportunities, including developing and managing structure, strategy, and finance;
  • be able to present IT-based commercial opportunities to potential investors;
  • be expected to learn and understand relevant financial and intellectual property issues, as well as technology issues;
  • be exposed to the entrepreneurial point of view throughout the unit, and write a short essay on ethical concerns for entrepreneurs;
  • learn how to do market research, how to create a value proposition, how to differentiate a product or service, and how to develop a go-to-market strategy;
  • work in teams to carry out a significant piece of written work, and thus build practical skills in teamwork and collaboration.


Examination (2 hours): 35%; In-semester assessment: 65%

Chief examiner(s)

Professor Michael Vitale

Contact hours

2 hrs lectures/wk, 2 hrs tutorials/wk


FIT2002 or FIT3086 and completion of 96 points towards a degree or double degree in the Faculty of Information Technology.

Additional information on this unit is available from the faculty at: