units

BTF3181

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2012 (Day)
Coordinator(s)Associate Professor Brendan Sweeney

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Outcomes

The learning goals associated with this unit are to:

  1. identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  2. identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  3. identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  4. critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Within semester assessment: 30%
Examination (2 hours, open-book): 70%

Chief examiner(s)

Associate Professor Brendan Sweeney

Contact hours

3 hours per week

Prerequisites

BTF1010 or BTP1010

Prohibitions

BTC3300, BTW3281, MKC3300