Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Arts
OfferedCaulfield Second semester 2012 (Day)
Clayton Second semester 2012 (Day)
Coordinator(s)Dr Dan Black


Previously coded COM2200


This unit examines animation from both a practical and critical perspective. Students will undertake practical instruction in basic animation skills as well as investigating animation as industry, transnational cultural commodity, fan text and technology. Animation Cultures takes a largely critical approach to the study of animation, and students will become familiar with a variety of critical and theoretical perspectives on the form. However, the unit will also include a four-week practical component, in which students will be given a practical introduction to animation techniques.


By the conclusion of the units students will be able to:

  1. Discuss animation as a complex and broad ranging phenomenon that is not restricted to traditional animation forms such as the comic book and the cartoon, but is also a feature of, for example, advertising, virtual reality, live action film and television, and MTV.
  2. Demonstrate an understanding of the historical development of animation and be able to account for the development of this 'genre' by reference to social, cultural, political, technological, economic and industrial factors.
  3. Demonstrate an understanding of the cultural specificities that inform the production, distribution and consumption of different forms of animation.
  4. Identify the key issues that impact upon animation's creative and technological processes.
  5. Apply current theoretical perspectives to explain the relationship between forms of animation and communications and media architectures.
  6. Apply current critical theory to the analysis of the popular cultural appeal of animation texts.
  7. Ability to analyse and explain transnational flows of animated media texts
  8. Demonstrate advanced skills in research, writing and critical analysis.
  9. Demonstrate a basic competence in animation production skills.


Major essay (2700 words): 30%
Seminar presentation and summary (2700 words): 30%
Creative production exercise (3600 words): 40%

Chief examiner(s)

Dan Black

Contact hours

2-hour seminar per week (weeks 1-9), 1.5-hour screening per week (weeks 1-9), 1-hour lecture per week (weeks 10-12), 3-hour practical workshop (weeks 9-12)

This unit applies to the following area(s) of study



ECPS Communications first-year sequence or by approval