units

APG5865

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Arts
OfferedCaulfield Second semester 2012 (Evening)
Coordinator(s)Trischa Mann

Notes

Previously coded PUB5006

Synopsis

The organisation, objectives and operations of typical publishing firms. Principles and practices of management in the publishing industry. Topics include the objectives of the firm; decision-making processes; the management of intellectual property, including contracting with authors, suppliers, distributors, other publishers; financial management; the creation and supervision of teams; project management; the supervision of team-leaders and project managers; staff appraisals; the management of specialists and suppliers, including outsourcing; information technology, records and archives management; managing change in the firm.

Outcomes

At the completion of the subject candidates should have acquired:1) a sound understanding of the importance of management in publishing; 2) an understanding of key principles and practices applicable to the publishing firm, the organisation of the publishing firm and of the publishing industry;3) analytical, problem-solving and presentational skills appropriate to the context of publishing.

Assessment

Two projects and practical assignments (2000 words): 45%Essay (1500 words): 35%Examination (1000 words): 20%

Chief examiner(s)

Trischa Mann

Contact hours

2 hours (1 x 2 hour seminar) per week plus industry seminars

Prerequisites

48 points at 4th year level including APG4800, APG4670 and APG4801 or equivalent, or with the approval of the co-ordinator.