units

APG5410

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Arts
OfferedGippsland First semester 2012 (Off-campus)
Coordinator(s)Dr Susan Yell

Notes

Previously coded COM5211

Synopsis

As for APG4410

Outcomes

On successful completion of this unit, students will be able to demonstrate:

  1. an understanding of the relations between audiences, communication and media technologies, media industries and governments;
  2. an awareness of the political, social, economic and cultural functions of audience formation;
  3. the capacity to analyse trends in the development of ICTS and their impact on audiences and their formation;
  4. the capacity to critically evaluate the importance of audiences in relation to various institutions and communities (the market, the public sphere, the nation, transnational communities);
  5. the capacity to identify and evaluate a range of audience research theories, approaches and techniques;
  6. highly developed skills in designing an audience research project, utilising the knowledge gained in Objective 5;
  7. Students studying this unit at Level 5 will be expected to demonstrate a more highly developed understanding of the relations between audiences and a range of institutions, a more complex awareness of audience formation, and more sophisticated research skills.

Assessment

Online discussion posts (1000 words) : 15%
Research essay (3000 words) : 35%
Research proposal (5000 words) : 50%

Contact hours

3 hours (1 x 3 hour seminar) per week.

Off-campus attendance requirements

Students will be expected to participate for a minimum of one hour per fortnight in on-line discussion.

Prohibitions

APG4410