units

AFF5070

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedNot offered in 2012

Synopsis

The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.

Outcomes

The learning goals associated with this unit are to:

  1. explain the realities and challenges faced by entrepreneurs
  2. develop an awareness of the problems involved in starting up and managing new ventures either in existing organisations or as a new enterprise
  3. develop skills in analysis, problem-solving and decision making.

Assessment

Within semester assessment: 100%

Contact hours

3 hours per week