courses

2276

Postgraduate - Course

Students who commenced study in 2012 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics

Managing facultyBusiness and Economics
Abbreviated titleMMktg
CRICOS code031027K
Total credit points required72
Standard duration of study (years)1.5 years FT, 3 years PT
Study mode and locationOn-campus (Caulfield)
Off-campus (Caulfield)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/2276
Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: +61 3 9903 1357

Email: buseco-postgrad@monash.edu

Course coordinator

Dr Srinivas Sridharan

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

This course is designed for experienced professionals in any business domain, who seek cutting-edge theoretical knowledge and problem-solving skills in marketing. The course features a comprehensive intellectually stimulating set of marketing concepts taught by world-class faculty, and will enable considerable advancement in any chosen career. It is appropriate for those in middle to senior marketing positions or for those aspiring to such positions.

Outcomes

The Master of Marketing aims to produce graduates who will:

(a.) be critical and creative scholars who:

  • produce innovative solutions to problems
  • apply research skills to business challenges
  • communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

  • engage in an internationalised world
  • exhibit cross-cultural competence
  • demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve

(d.) have advanced knowledge to masters level in marketing.

Professional recognition

Structure

The course structure has two main components:

  • six core units
  • six electives.

Requirements

Students must complete:

(a.) a major of six units (36 points) from those listed under 'Areas of study'.

(b.) six graduate-level units (36 points) subject to the following conditions:

  • a maximum of two elective units (12 points) may be taken from other faculties.

Additional degree requirements:

  • students must study a minimum of four 5000-level units.

It is recommended that students consult with the program director to ensure their elective units form a coherent study program.

Areas of Study

Progression to further studies

This degree may serve as a pathway to a higher degree by research if a presecribed set of research-focused units are completed. Students considering a research degree are therefore advised to consult a course coordinator prior to considering a research pathway.

Alternative exit(s)

Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:

  • Graduate Certificate in Business after successful completion of 24 points of study
  • Graduate Diploma in Business after successful completion of 48 points of study.

Award(s)

Master of Marketing