courses

1708

Undergraduate - Course

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NOTE: This course has been updated - please refer to the 2012 handbook change register for details.

This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts

Managing facultyArts
Abbreviated titleBA(ProfComn)
CRICOS code072744G
Total credit points required144
Standard duration of study (years)3 years FT, 6 years PT
Study mode and locationOn-campus (Gippsland)
Off-campus (Gippsland)
Multi-modal (Gippsland)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/1708
Contact details

http://www.arts.monash.edu.au/current/coursework/contact_us/

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.
  • Students have a maximum of eight years to complete this course.
  • Students may select arts units from any campus, but should be aware of the teaching location as this may require travel to another campus. Students may also select units offered in off-campus mode.

Description

This degree equips graduates with professional communication skills and knowledge relevant to a range of communication and media professions. Students are given the flexibility to combine studies in communications with specialist training in journalism, public relations, visual media or marketing. Graduates in this field can expect to be employed across a range of related areas in today's convergent media environment, including media relations, journalism, public relations, and professional writing. The interdisciplinary program is structured to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocations.

Outcomes

The degree aims to produce graduates with:

  • the ability to communicate to a high level using a range of media
  • strategic planning skills
  • a knowledge of policy, regulation and ethical issues
  • contextual knowledge of the media and communication industries and their operations
  • the conceptual tools for understanding and analysing contemporary communications contexts.

Structure

Students complete a major in either Communications or Public Relations, a specialisation sequence in a complementary field, an arts minor and additional studies chosen from a variety of Arts disciplines.

For full information on the majors and minors offered, refer to the 'Areas of study' section in this Handbook at http://www.monash.edu.au/pubs/2012handbooks/aos/index-byfaculty-arts.html.

Requirements

Students the complete the following:

(a.) a communications or public relations major (48 points)

(b.) an arts minor in a different area of study than the major (24 points)

(c.) a specialisation sequence (36 points) in one of communications, journalism, marketing, management, public relations or writing

(d.) another 12 points at first year level (students undertaking a specialisation sequence in management or marketing will need to use these units to complete a further first year sequence in arts)

(e.) a further 24 points of electives (students undertaking a specialisation sequence in management or marketing will only be able to complete a further 12 points outside of the faculty, the remaining 12 points will need to be arts unit)

(f.) a minimum of 36 points at third-year level (includes those completed in the major and specialisation sequence).

Note that the specialisation sequence is not equivalent to a major.

Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty.

Note that no more than 10 units (60 points) are to be completed at a first-year level.

Arts majors and minors

Refer to 'Areas of study'.

Specialisation sequences

Students select a specialisation from the list below. Note: students can only complete communications or public relations if not chosen as their major or minor.

Communications

Students complete:

plus any four of the following, including two at second year level and two at third year level:

Journalism

Students complete:

Plus two of:

Management (Faculty of Business and Economics)

Students choose six of the following units:

Recommended units
Electives

Marketing (Faculty of Business and Economics)

Students complete the following six units:

Public relations

Students complete:

  • ATS1356 Public relations writing
  • ATS1897 Public relations principles and practice

plus any four of the following, including two at second year level and two at third year level:

  • ATS2814 Publicity and promotion
  • ATS2815 Crisis and risk communication
  • ATS2918 Online public relations
  • ATS3837 Public relations and event management
  • ATS3838 Public relations campaigns

Writing

Students complete:

plus any four of the following, including at least two at second-year level:

Areas of Study

Award(s)

Bachelor of Arts (Professional Communication)