marketing/ug-bus-marketing

aos

Undergraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

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All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Berwick, Caulfield, Clayton, Gippsland, Peninsula, South Africa, Sunway

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Related areas of study

The Faculty of Business and Economics also offers related majors in the areas of:

Contact details

Relevant courses

Single degrees

  • 3813 Associate Degree in Business and Commerce
  • 3806 Bachelor of Business
  • 0314 Bachelor of Business (Marketing)
  • 4407 Bachelor of Business (Psychology)
  • 2224 Bachelor of Business and Commerce
  • 4406 Bachelor of Business and Commerce (Global)
  • 4415 Bachelor of Business Science
  • 0179 Bachelor of Commerce
  • 4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

  • 0556 Bachelor of Arts and Bachelor of Business (Marketing)
  • 1807 Bachelor of Arts and Bachelor of Business and Commerce
  • 0542 Bachelor of Arts and Bachelor of Commerce
  • 4403 Bachelor of Arts (Global) and Bachelor of Commerce
  • 4417 Bachelor of Biomedical Science and Bachelor of Commerce
  • 3819 Bachelor of Business and Bachelor of Visual Arts
  • 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)
  • 1941 Bachelor of Business and Commerce and Bachelor of Communication
  • 3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
  • 4423 Bachelor of Business and Commerce and Bachelor of Professional Communication
  • 3832 Bachelor of Business and Commerce and Bachelor of Visual and Media Arts
  • 3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce
  • 3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
  • 3830 Bachelor of Commerce and Bachelor of Business Information Systems
  • 1319 Bachelor of Commerce and Bachelor of Economics
  • 0548 Bachelor of Commerce and Bachelor of Engineering
  • 0546 Bachelor of Commerce and Bachelor of Laws
  • 3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
  • 1469 Bachelor of Commerce and Bachelor of Science
  • 4503 Bachelor of Health Science and Bachelor of Business
  • 1185 Bachelor of Music and Bachelor of Commerce
  • 2630 Bachelor of Pharmacy and Bachelor of Commerce

Honours degrees

  • 3169 Honours degree of Bachelor of Business and Commerce
  • 4414 Honours degree of Bachelor of Business Science
  • 0181 Honours degree of Bachelor of Commerce