units

MKX3481

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (Day)
Caulfield Second semester 2011 (Evening)
Clayton First semester 2011 (Day)
Coordinator(s)Dr Sophie Feng

Synopsis

Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Objectives

The learning goals associated with this unit are to:

  1. describe each of the key logistics functional areas
  2. discuss the notions of logistics integration and trade offs
  3. analyse an organisation's supply chain structure
  4. evaluate an organisation's logistics/supply chain performance.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Dr Sophie Feng

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit.