units

MKW2600

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2011 (Day)
Coordinator(s)Ms Maureen Griffiths

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Objectives

The learning goals associated with this unit are to:

  1. recognise the importance of marketing to the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. distinguish between marketing a service and a physical good
  4. analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Maureen Griffiths

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKF1120, MKG1120, MKP1120 or MKW1120 before undertaking this unit.

Prohibitions

MKP2600