units

MKG3442

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedGippsland First semester 2011 (Off-campus)
Coordinator(s)Ms Angela Higgins

Synopsis

The scope of sales management, personal selling in the marketing mix, deployment and account coverage, sales force size/sales forecasting, personal selling, field sales management, compensation, evaluation and motivation, organising, recruitment and selection, training.

Objectives

The learning goals associated with this unit are to:

  1. critically analyse the effectiveness of marketing examine communication, relationship building and negotiation alternatives in a selling and organisational context
  2. analyse the theoretical basis of an effective sales and planning organisation evaluate the practical importance of setting goals and objectives suitable to a modern sales environment
  3. critically analyse strategies that might be used for the recruiting, selection, training and on-going development of sales staff
  4. compare the theoretical and practical requirements for leading, controlling and evaluating a sales team
  5. critically evaluate the importance of the ethical behaviour of a sales manager.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

OCL students are expected to undertake 10 hours of guided study time per week, including asynchronous online discussion board activities

Prerequisites

Students must have passed MKW2402 or MKG2402 before undertaking this unit.

Prohibitions

MKW3442