units

MKF5301

Faculty of Business and Economics

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Monash University Handbook 2011 Postgraduate - Unit

12 points, SCA Band 3, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelPostgraduate
FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (Off-campus Day)
Caulfield Second semester 2011 (Off-campus Day)
Caulfield Full year 2011 (Day)

Synopsis

A research report in an advanced area of interest applying the knowledge, concepts, tools and techniques acquired in other units in the program to a business-oriented research project.

Objectives

The learning goals associated with this unit are to:

  1. identify and conduct supervised independent research in an appropriate area of interest to academic marketers
  2. critically evaluate the literature relevant to the selected area of interest
  3. broaden and deepen understanding of research methods in marketing
  4. contribute to marketing knowledge.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Jan Brace-Govan

Prerequisites

Permission required