Faculty of Business and Economics

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Monash University Handbook 2011 Postgraduate - Unit

12 points, SCA Band 3, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (Off-campus Day)
Caulfield Second semester 2011 (Off-campus Day)
Caulfield Full year 2011 (Off-campus Day)
Caulfield Second semester to First semester 2011 (Off-campus Day)
Coordinator(s)Dr Srinivas Sridharan


The major project will be the capstone unit in the degree, drawing together concepts and applications from all other units.


The learning goals associated with this unit are to:

  1. identify and conduct supervised independent research in an appropriate area of interest to business
  2. critically evaluate the literature relevant to the selected area of interest
  3. apply skills and concepts gained through previous studies
  4. contribute to applied marketing knowledge.


Within semester assessment: 100%

Chief examiner(s)

Dr Srinivas Sidharan

Contact hours

24 hours


Permission required