units

MGW2601

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2011 (Day)
Coordinator(s)Dr Glen Croy

Synopsis

This unit provides an introduction to the tourism planning process, approaches to tourism planning, and planning analysis. Through our individual and collective experiences, this unit will develop an understanding of tourism planning that will enable new interpretations of how tourism can be prepared for at national, local and business levels. The main areas covered include success and failure, resource and protected area planning, macro to micro planning contexts, business planning components, and climate change planning.

Objectives

The learning goals associated with this unit are to:

  1. apply resource management techniques to tourism planning
  2. analyse the macro to micro contexts of tourism planning
  3. comprehends tourism systems and industry
  4. deconstruct internal tourism business planning
  5. demonstrate tourism planning strategies and responses to climate change.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Glen Croy

Contact hours

3 hours per week

Prerequisites

Students must have passed MGW2501 or MGX2501 before undertaking this unit

Prohibitions

MGW3601