units

MGW2522

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2011 (Day)
Coordinator(s)Dr Judith Mair

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Objectives

The learning goals associated with this unit are to:

  1. outline and analyse the importance of image and the role of the media in tourism
  2. analyse tourist communication theory including interpretation
  3. deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Judith Mair

Contact hours

3 hours per week

Prohibitions

MGW2520