units

MGG3401

Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedGippsland Second semester 2011 (Off-campus)
Coordinator(s)Gareth Evans

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning goals associated with this unit are to:

  1. identify factors that help companies to survive and prosper
  2. compare various models and the actual processes of managing strategies
  3. evaluate various techniques of analysing situation that require a strategic response
  4. debate the factors that lead to strategy success and failure
  5. apply strategic management concepts in such areas as e-business and public and non-profit sectors.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Gareth Evans

Prerequisites

Students must have passed MGW1010 or MGG1010 before undertaking this unit

Prohibitions

MGC3110, MGF3401, MGW3401