units

ATS3764

Faculty of Arts

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Arts
OfferedSouth Africa Second semester 2011 (Day)

Notes

Previously coded COM3060

Synopsis

This unit explores the nature of work in the communications and cultural industries (publishing and new media, newspapers, public relations, tourism, community arts, etc.). It will include fieldwork excursions, guest lectures, case study approaches drawing on the experience of selected individual professionals. Reading will accompany lectures and practical fieldwork tasks. Students will be expected to formulate and (with assistance) work on their own consultancy/intern project. Related topics include the creation and supervision of teams; use of specialists, information technology, media skills, publishing and other topics.

Objectives

At the completion of the unit candidates should have an understanding of:

  1. The role of the consultant or contract worker in the communications industries.
  2. The nature and organisation of work in the communications industries.
  3. Problem-solving skills pertinent to work in the communications industries.
  4. Reporting, presentation and media skills appropriate to the communications industries.

Assessment

Minor Project (1000 words): 20%
Major Project (2500 words): 40%
Examination (1000 words): 20%
Tutorial Presentation: 10%
Attendance and Participation: 10%

Contact hours

3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Communications

Prerequisites

First year sequence in Communication