units

ATS2818

Faculty of Arts

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Arts
OfferedSunway First semester 2011 (Day)

Notes

Previously coded PRL2003

Synopsis

Introduction to the theory and processes of public relations. Historical, economic, social, ethical and legal contexts. Roles and responsibilities of public relations people in managing populations in an age of rapid social change. Public relations processes in International and Australian contexts.

Assessment

Essay (1200 words): 20%
Folio project (1800 words): 40%
Examination (2.5 hours): 40%

Chief examiner(s)

Dr Jaganathan Marimuthu

Contact hours

2 hours (1 x 1 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Communications

Prerequisites

ATS1277 and ATS1278 or equivalents or permission (Business students may substitute MKW1120 for ATS1277 or ATS1278).

Prohibitions

GSC1001, GSC2410, PRL1001