units

ATS2815

Faculty of Arts

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Arts
OfferedBerwick Second semester 2011 (Day)
Gippsland Second semester 2011 (Off-campus)

Notes

Previously coded PRJ2252

Synopsis

The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Objectives

On successful completion of this unit students will be able to: identify and analyse risk and crises issues; comprehend, interpret and reflect on the role and purposes of issue and risk identification in modern organisations; critically analyse information relating to issues or crises; develop risk and crisis management plans; conduct appropriate literature searches, review literature and carry out research; compose clear, concise actionable reports; and work reflexively and effectively as a member of a broad based team.

Assessment

Written work: 55%
Presentation: 15%
2 hour Exam: 30%

Chief examiner(s)

Richie Baker

Contact hours

One 1-hour lecture per week
one 1-hour tutorial per week

This unit applies to the following area(s) of study

Public relations
Journalism

Prerequisites

ATS1356 and PRJ1221 or ATS2813

Prohibitions

PRJ2252