Faculty of Arts
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Previously coded PRJ2251
Theory and practice of publicity and promotion as public relations tools. Through exposure to practitioner accounts and critical analysis of case studies, students will plan and coordinate effective publicity and promotion campaigns that support strategic objectives.
On successful completion of this unit students will demonstrate their ability to: identify and critically appraise the strategic differences between publicity and promotion as public relations tools; develop suitable and measurable objectives for publicity and promotion design; strategically plan campaigns to meet objectives and, apply critical analysis to a range of case studies regarding publicity and promotion.
Written work: 55%
One 1-hour lecture per week
This unit applies to the following area(s) of study