Faculty of Arts
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
The primary aim of this unit is to introduce students to the range and depth of contemporary theory and practice of public relations in an organisational setting. Applications of stakeholder theory and communication theory. The contributions which public relations can make to an organisation's performance.
On successful completion of this unit, students will be able to demonstrate:
Short written assignment (450 words): 10%
One x 1 hr lecture/week
This unit applies to the following area(s) of study