Faculty of Business and Economics

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Monash University Handbook 2011 Postgraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedNot offered in 2011


In examining a range of concepts about the nature of competition, competitive advantage and competitive strategy; the unit is intended to provide a theoretical framework for the study of specific, current issues in competitive advantage which form the basis of the second subject in this area, AFF5401 (Issues in competitive advantage II).


The learning goals associated with this unit are to:

  1. understand the role of competitive advantage and how this relates to the development of an organisation's strategic positioning and strategy
  2. recognise the need for concern with the concepts of competitive advantage in an increasingly challenging and changing business environment
  3. identify the many areas of the market and firm's activities from which a competitive advantage may originate
  4. appreciate that in a dynamic business environment, the factors which confer a positive advantage may change quickly
  5. examine a range of current issues which are seen as relevant to winning and maintaining a competitive advantage.


Within semester assessment: 60%
Examination (3 hours): 40%

Chief examiner(s)

Paul Collier